Visual Creative Studio
Based in NYC
IN LOVING MEMORY OF
PureVisuals
PureVisuals
Jesse Hebenton
Blending creativity & strategy
for seamless interfaces
FOREVER IN OUR HEARTS,
HER KINDNESS CONTINUES TO SHINE
Who We Are
Who We Are
Who He was
At Pure Visuals, we are a team of passionate creatives dedicated to crafting striking visual narratives. Specializing in photography, videography, and creative direction, we bring brands, stories, and concepts to life with a refined artistic touch.
A man of quiet strength and unwavering faith, Jesse Hebenton lived a life grounded in kindness, purpose, and creativity. Born and raised near Toronto, he carried a warmth that drew people in — the kind that made every conversation feel meaningful. Whether he was helping a neighbor, sharing a laugh with family, or working on something he loved, Jesse did it all with sincerity and heart. His legacy isn’t measured by what he owned, but by the countless lives he touched along the way.
Featured Works
Featured Works
Gallery
A showcase of our finest creations—where creativity meets impact. From bold branding to immersive digital experiences, each project reflects our passion for design and innovation. Explore how we bring ideas to life through thoughtful execution and striking visuals
Our Services
Our Services
LIFE STORY
Photography
Commercial Photography
Portrait Photography
Architectural Photography
Event Photography
Commercial Photography
Photography
Commercial Photography
Portrait Photography
Architectural Photography
Event Photography
Commercial Photography
1984 – 2002
GROWING UP IN ALBERTA
ALWAYS DRAWN TO THE OUTDOORS
THE WOODS AND SKY BECAME HIS TEACHERS
bacame His first teachers
Videography
Brand Films
Social Media Content
Aerial Videographyf
Event Videography
Cinematic Productions
Time-Lapse & Slow Motion
Videography
Brand Films
Social Media Content
Aerial Videographyf
Event Videography
Cinematic Productions
Time-Lapse & Slow Motion
2003 – 2015
THE YEARS OF DISCOVERY
TURNED PASSION INTO PURPOSE
Guided friends into the wild
MADE EVERYONE BELIEVE THEY COULD DO IT
Visual Direction
Art Direction
Wardrobe & Fashion Styling
Visual Strategy
Set & Prop Styling
Makeup & Hair Styling
Storytelling
Visual Direction
Art Direction
Wardrobe & Fashion Styling
Visual Strategy
Set & Prop Styling
Makeup & Hair Styling
Storytelling
2016 – 2023
THE GEAR TRADE YEARS
BUILT A COMMUNITY, NOT JUST A BUSINESS
SHARED KNOWLEDGE WITH ENDLESS ENTHUSIASM
EVERY CUSTOMER LEFT AS A FRIEND
Post-Production & Retouching
Photo Editing & Retouching
Color Correction & Grading
Video Editing
3D & CGI Integration
Post-Production & Retouching
Photo Editing & Retouching
Color Correction & Grading
Video Editing
3D & CGI Integration
2024 – FOREVER
HIS SPIRIT LIVES IN THE WILD
IN EVERY HIKE, EVERY CAMPFIRE
THE RAVENS STILL CARRY HIS MEMORY
A PART OF THE LAND HE LOVED 🇨🇦
What they said
What they said
Tributes
I still can’t believe he’s gone. It feels like just yesterday he was helping us pick the right gear, full of excitement and endless knowledge. Jesse had this way of making you feel confident and ready for adventure, he’ll be so missed.
Mark Stevenson
longtime customer and friend
Jesse wasn’t just a business owner, he was the reason so many of us fell in love with being outside. He always took time to listen, share stories, and offer real advice. Every time I head out on a trip, I think of him and everything he taught us.
Emma Clarke
fellow hiker and family friend
We used to chat about gear for hours and trade stories about trips. He always replied to texts with kindness and never made you feel like a bother. I’m so sad he’s gone, but I know his spirit’s out there somewhere, exactly where he’d want to be.
Lucas Vanier
old friend from ETOL days
I still can’t believe he’s gone. It feels like just yesterday he was helping us pick the right gear, full of excitement and endless knowledge. Jesse had this way of making you feel confident and ready for adventure, he’ll be so missed.
Mark Stevenson
longtime customer and friend
Jesse wasn’t just a business owner, he was the reason so many of us fell in love with being outside. He always took time to listen, share stories, and offer real advice. Every time I head out on a trip, I think of him and everything he taught us.
Emma Clarke
fellow hiker and family friend
We used to chat about gear for hours and trade stories about trips. He always replied to texts with kindness and never made you feel like a bother. I’m so sad he’s gone, but I know his spirit’s out there somewhere, exactly where he’d want to be.
Lucas Vanier
old friend from ETOL days
I still can’t believe he’s gone. It feels like just yesterday he was helping us pick the right gear, full of excitement and endless knowledge. Jesse had this way of making you feel confident and ready for adventure, he’ll be so missed.
Mark Stevenson
longtime customer and friend
Jesse wasn’t just a business owner, he was the reason so many of us fell in love with being outside. He always took time to listen, share stories, and offer real advice. Every time I head out on a trip, I think of him and everything he taught us.
Emma Clarke
fellow hiker and family friend
We used to chat about gear for hours and trade stories about trips. He always replied to texts with kindness and never made you feel like a bother. I’m so sad he’s gone, but I know his spirit’s out there somewhere, exactly where he’d want to be.
Lucas Vanier
old friend from ETOL days
I still can’t believe he’s gone. It feels like just yesterday he was helping us pick the right gear, full of excitement and endless knowledge. Jesse had this way of making you feel confident and ready for adventure, he’ll be so missed.
Mark Stevenson
longtime customer and friend
Jesse wasn’t just a business owner, he was the reason so many of us fell in love with being outside. He always took time to listen, share stories, and offer real advice. Every time I head out on a trip, I think of him and everything he taught us.
Emma Clarke
fellow hiker and family friend
We used to chat about gear for hours and trade stories about trips. He always replied to texts with kindness and never made you feel like a bother. I’m so sad he’s gone, but I know his spirit’s out there somewhere, exactly where he’d want to be.
Lucas Vanier
old friend from ETOL days
I still can’t believe he’s gone. It feels like just yesterday he was helping us pick the right gear, full of excitement and endless knowledge. Jesse had this way of making you feel confident and ready for adventure, he’ll be so missed.
Mark Stevenson
longtime customer and friend
Jesse wasn’t just a business owner, he was the reason so many of us fell in love with being outside. He always took time to listen, share stories, and offer real advice. Every time I head out on a trip, I think of him and everything he taught us.
Emma Clarke
fellow hiker and family friend
We used to chat about gear for hours and trade stories about trips. He always replied to texts with kindness and never made you feel like a bother. I’m so sad he’s gone, but I know his spirit’s out there somewhere, exactly where he’d want to be.
Lucas Vanier
old friend from ETOL days
I still can’t believe he’s gone. It feels like just yesterday he was helping us pick the right gear, full of excitement and endless knowledge. Jesse had this way of making you feel confident and ready for adventure, he’ll be so missed.
Mark Stevenson
longtime customer and friend
Jesse wasn’t just a business owner, he was the reason so many of us fell in love with being outside. He always took time to listen, share stories, and offer real advice. Every time I head out on a trip, I think of him and everything he taught us.
Emma Clarke
fellow hiker and family friend
We used to chat about gear for hours and trade stories about trips. He always replied to texts with kindness and never made you feel like a bother. I’m so sad he’s gone, but I know his spirit’s out there somewhere, exactly where he’d want to be.
Lucas Vanier
old friend from ETOL days
I still can’t believe he’s gone. It feels like just yesterday he was helping us pick the right gear, full of excitement and endless knowledge. Jesse had this way of making you feel confident and ready for adventure, he’ll be so missed.
Mark Stevenson
longtime customer and friend
Jesse wasn’t just a business owner, he was the reason so many of us fell in love with being outside. He always took time to listen, share stories, and offer real advice. Every time I head out on a trip, I think of him and everything he taught us.
Emma Clarke
fellow hiker and family friend
We used to chat about gear for hours and trade stories about trips. He always replied to texts with kindness and never made you feel like a bother. I’m so sad he’s gone, but I know his spirit’s out there somewhere, exactly where he’d want to be.
Lucas Vanier
old friend from ETOL days
I still can’t believe he’s gone. It feels like just yesterday he was helping us pick the right gear, full of excitement and endless knowledge. Jesse had this way of making you feel confident and ready for adventure, he’ll be so missed.
Mark Stevenson
longtime customer and friend
Jesse wasn’t just a business owner, he was the reason so many of us fell in love with being outside. He always took time to listen, share stories, and offer real advice. Every time I head out on a trip, I think of him and everything he taught us.
Emma Clarke
fellow hiker and family friend
We used to chat about gear for hours and trade stories about trips. He always replied to texts with kindness and never made you feel like a bother. I’m so sad he’s gone, but I know his spirit’s out there somewhere, exactly where he’d want to be.
Lucas Vanier
old friend from ETOL days
I still can’t believe he’s gone. It feels like just yesterday he was helping us pick the right gear, full of excitement and endless knowledge. Jesse had this way of making you feel confident and ready for adventure, he’ll be so missed.
Mark Stevenson
longtime customer and friend
Jesse wasn’t just a business owner, he was the reason so many of us fell in love with being outside. He always took time to listen, share stories, and offer real advice. Every time I head out on a trip, I think of him and everything he taught us.
Emma Clarke
fellow hiker and family friend
We used to chat about gear for hours and trade stories about trips. He always replied to texts with kindness and never made you feel like a bother. I’m so sad he’s gone, but I know his spirit’s out there somewhere, exactly where he’d want to be.
Lucas Vanier
old friend from ETOL days
I still can’t believe he’s gone. It feels like just yesterday he was helping us pick the right gear, full of excitement and endless knowledge. Jesse had this way of making you feel confident and ready for adventure, he’ll be so missed.
Mark Stevenson
longtime customer and friend
Jesse wasn’t just a business owner, he was the reason so many of us fell in love with being outside. He always took time to listen, share stories, and offer real advice. Every time I head out on a trip, I think of him and everything he taught us.
Emma Clarke
fellow hiker and family friend
We used to chat about gear for hours and trade stories about trips. He always replied to texts with kindness and never made you feel like a bother. I’m so sad he’s gone, but I know his spirit’s out there somewhere, exactly where he’d want to be.
Lucas Vanier
old friend from ETOL days
I still can’t believe he’s gone. It feels like just yesterday he was helping us pick the right gear, full of excitement and endless knowledge. Jesse had this way of making you feel confident and ready for adventure, he’ll be so missed.
Mark Stevenson
longtime customer and friend
Jesse wasn’t just a business owner, he was the reason so many of us fell in love with being outside. He always took time to listen, share stories, and offer real advice. Every time I head out on a trip, I think of him and everything he taught us.
Emma Clarke
fellow hiker and family friend
We used to chat about gear for hours and trade stories about trips. He always replied to texts with kindness and never made you feel like a bother. I’m so sad he’s gone, but I know his spirit’s out there somewhere, exactly where he’d want to be.
Lucas Vanier
old friend from ETOL days
I still can’t believe he’s gone. It feels like just yesterday he was helping us pick the right gear, full of excitement and endless knowledge. Jesse had this way of making you feel confident and ready for adventure, he’ll be so missed.
Mark Stevenson
longtime customer and friend
Jesse wasn’t just a business owner, he was the reason so many of us fell in love with being outside. He always took time to listen, share stories, and offer real advice. Every time I head out on a trip, I think of him and everything he taught us.
Emma Clarke
fellow hiker and family friend
We used to chat about gear for hours and trade stories about trips. He always replied to texts with kindness and never made you feel like a bother. I’m so sad he’s gone, but I know his spirit’s out there somewhere, exactly where he’d want to be.
Lucas Vanier
old friend from ETOL days
Turning imagination
Turning imagination
Plant a tree
into reality
into reality
His love for the outdoors lives on when we plant in his name. Every tree is a quiet thank-you—for the guidance, the laughs, the miles.
